Jacob Elbaum
Prepare for an enlightening conversation with the growth master, Jacob Elbaum, as we dive deep into the world of business expansion, strategy, and success.
Prepare for an enlightening conversation with the growth master, Jacob Elbaum, as we dive deep into the world of business expansion, strategy, and success.
I have over a decade of experience in marketing and spent four years as a growth marketer at Voice123. My focus on conversion rate optimization (CRO) led him to start Shivook, an agency specializing in ecommerce CRO. Shivook aims to help businesses that invest heavily in paid advertising optimize their traffic and conversion rates.
I realized the significant demand for CRO within ecommerce after starting my freelance career. My passion lies in maximizing revenue and growth for businesses, especially those already spending on paid advertising. My consultative approach sets me apart, allowing me to offer input across various aspects of a client's business.
My team at Shivook helped a client who was spending over $400,000 monthly on advertising but had a poorly designed website. In just two months, we revamped the entire site and increased the conversion rate by 30%, adding hundreds of thousands of dollars to the client's revenue almost overnight.
I believe that successful ecommerce growth strategies not only involve CRO but also require a holistic approach to the business. Understanding the company at a deeper level enables me to offer strategic input in different areas. Also, the focus is always on improving efficiency for clients who are already investing in paid traffic.
Shivook employs a consultative approach, starting with top-notch UX conversion research. The insights gathered enable them to craft strategies tailored to each client's unique challenges and goals. They are not just limited to CRO but offer advice that can positively impact any part of a client's business.
Data analytics play a crucial role in my strategies. The data helps my team understand customer behavior, preferences, and pain points, which are invaluable for optimizing conversion rates. My experience in ecommerce give me an edge in interpreting this data effectively for growth.
I might argue that one misconception is focusing solely on driving more traffic rather than optimizing for conversions. Many businesses heavily invest in paid advertising but neglect the importance of CRO, thus failing to efficiently utilize their existing traffic.
I believe in optimizing the client's current resources for immediate growth while also taking a consultative approach for sustainable, long-term success. For me, CRO as not just a short-term fix but an integral part of a long-term growth strategy.
While the core service remains CRO, the consultative approach allows me and my team to tailor their services according to the specific needs and challenges of different industries, be it fashion, jewelry, or self-care.
My primary aim with Shivook is to improve user experience to achieve higher conversion rates. I believe that an intuitive, easy-to-navigate website is integral for both customer satisfaction and maximizing revenue.
Given my deep experience in ecommerce, I likely keeps himself updated with the latest digital marketing trends and algorithm changes to ensure continuous growth for his clients.
Customer feedback is a crucial element in my strategies, as it provides actionable insights that help in refining and adapting growth initiatives to align more closely with consumer needs and preferences.
I would probably suggest that ecommerce brands should focus on CRO in addition to traffic generation. Brands should also seek a consultative partnership, like what Shivook offers, to receive comprehensive growth strategies tailored to their unique challenges and goals.
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