Cracking the Cart Abandonment Code
Don't let cart abandonment hold you back. Discovery ways to learn why people are leaving on checkout page on Shopify.
Don't let cart abandonment hold you back. Discovery ways to learn why people are leaving on checkout page on Shopify.
Imagine your Shopify store. You've advertised, and soon potential customers are browsing your store. They select items, some even start the buying process, but then they vanish. It's like seeing a customer leave just before making a purchase - heart-wrenching, right? If this sounds familiar, don't worry. You're not alone, and you'll find the ultimate solution for your store right here.
Let's talk about what most folks do when faced with this cart abandonment puzzle. They usually resort to sending emails with reminders and maybe even throw in a discount to sweeten the deal.
But there are two important problems;
1. This only works if you have their email. What about visitors who add products to their cart but don’t give their email during checkout?
2. What if they need more than a reminder? Often, they do!
To truly fix cart abandonment and increase conversions, we first need to understand why customers are leaving their carts.
Let's talk about something we all do when we're shopping - consideration.
Imagine this: You're in a store, and you find something you really like. But it's not something you need urgently. It's like a new pair of shoes or a stylish skirt. It’s nice, and you want it, but you also want to be sure it’s the right choice. So, you take a step back, take a moment, and think it over.
Some of your lost sales might fall into this group.
Let's be real - we've all been there. Buying something for the first time from a new brand can be a bit tricky, can't it?
You've heard about this amazing new brand, and you're excited to give it a try. But there's always that little voice of uncertainty, isn't there? Maybe it's about how long shipping will take, or they're curious about the quality of the product. Or, it could be that something technical got in the way during their visit.
It's like trying a new recipe. You're not sure how it'll turn out, and you might have a few questions along the way. These are totally normal moments, right?
Now, let’s talk about how you can understand why your customers are leaving their carts.
If visitors leave their cart because they're in the consideration phase, they’ll come back to the store after leaving their cart.
Growth Suite tracks your users' behavior and shows a report of visitors who add a product to their cart, leave the checkout process, and visit your store at least 24 hours later. In this report, you can see visitors individually, items in their cart, total basket value, and how many days later they’re coming back.
If visitors have hesitations and questions in their minds, most of the time they don’t just close the browser and leave. They leave the checkout but continue browsing your store.
Growth Suite will also show you these visitors, where they’re going, and what they are doing.
Lucky for you, Growth Suite has a solution for both of these visitors. Let’s start with the consideration people.
If a visitor leaves your store without entering their email address and returns back to your store at least 24 hours later, Growth Suite puts your face on the store, welcomes visitors like they're visiting your offline store again, and makes a time-limited offer.
Visitors will see a timer that appears on all pages of your store.
These offers are created differently for each visitor and have an end date. All discounts are limited to one-time usage, and discount codes are deleted after they expire. This creates a sense of urgency.
When visitors enter their email address, their discount is automatically applied to their cart. No need for copying and pasting or checking emails. You can incentivize these visitors to complete their purchase now.
If visitors are leaving their basket because they have a hesitation or questions in their mind, most of the time they just don’t leave the store. They continue visiting your store to find answers to their questions.
In this case, Growth Suite puts your face and asks an open-ended question like: “Hey there 👋🏼, I noticed that you started the checkout process but haven't completed it yet. Is there something I can assist you with?”
Here's the great thing: Growth Suite waits until you answer 5 questions here. After you answer 5 questions, you can activate the Auto Pilot feature. With this feature, Growth Suite uses AI to instantly reply back to your visitors.
Also you can check survey results to learn why they don’t complete their orders. With these insights, you can optimize your store to convert better, at the same time, you offer instant help just like in the offline physical world to save checkouts.
Growth Suite is designed to understand your customers better and offer them a seamless experience without slowing down your page or interrupting your customers like popups do. It’s super easy to install and has a 14-day free trial. Just install it and see how you can upgrade your store.