Conversion Masters Interview → Goldi Kambale

Goldi Kambale

Buckle up for a delightful discussion with the master of conversions, Goldi Kambale.

1. Can you share a bit about your background and how you became a conversion people?

Certainly! I started my journey over a decade ago as a Shopify designer, crafting visually appealing online stores. As the e-commerce landscape evolved, I noticed the growing need to not just attract visitors but convert them into customers. Recognizing this, I transitioned into conversion optimization, combining design aesthetics with data-driven strategies to maximize results.

2. What inspired you to focus on helping businesses improve their conversion rates?

I observed that many beautifully designed websites were not realizing their full potential. So I drove deeper into conversion optimization. Some small strategic tweaks had great impact on conversion rates. So I started setting up tests to check different hypotheses.

3. In your opinion, what are the most common mistakes businesses make that reduce their conversion rates?

One prevalent mistake is neglecting the user journey. Businesses often focus on attracting traffic but overlook the importance of a seamless and persuasive path from landing to conversion. Another common pitfall is ignoring mobile responsiveness. With the surge in mobile commerce, neglecting this aspect can significantly hinder conversion rates.

4. What role do data analytics and Google Analytics play in your conversion optimization process?

GA Data is the backbone of our CRO approach.

5. What strategies or tactics do you find most effective in increasing website conversions?

Personalization is key. We tailor CRO solutions for every business that we work with.

6. What advice would you give to businesses looking to improve their email collection strategies without being intrusive?

Offer something of genuine value to your visitors in exchange of their emails.

7. How do you view the significance of customer surveys in the context of conversion optimization, and how do you use them?

Customer surveys are great way to collect user insights. Can also be used to make design and pricing decisions for an ecommerce store. Though it should be used in limitations. As a survey could divert the user from their buying journey.

8. How do you balance between collecting emails and not overwhelming visitors with too many pop-ups?

Choose carefully on when and where to display a pop-up. Exit intent popups are great way to collect emails (in exchange of some valuable guide or assets).

9. Could you describe a particularly challenging conversion optimization project you've worked on and the results you achieved?

We once tackled a high-bounce rate on a high-traffic Shopify site. The culprit was a slow loading hero section video. We replaced it with a hero image with a clear CTA. Worked like a charm, in reducing the bounce rate.

10. Finally, what advice would you offer to online stores that are seeking to enhance their conversion rates and overall performance, especially from the perspective of someone who has extensive experience in conversion optimization?

Define and understand your audience. Use existing data to make any design decisions. What worked for another website, doesn't necessarily work for your website.
If you are a Shopify based ecommerce business, who wants to increase sales without increasing ad spend, we could help you.
Book a free strategy call with Goldi at www.optise.io

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