Exclusive Interview with Aayushi Jindal

1. Can you share a bit about your background and how you became a conversion people?

I'm an entrepreneur who's tried out a bunch of different ideas and industries.

What got me into helping businesses boost their conversion rates was a tough lesson from my past startup. I spent a lot making our website look good, but when I ran ads, hardly anyone bought anything. I realised I'd focused too much on looks and not enough on making it easy for people to buy. I had to redo the whole site to make it work better. It cost me a lot of money and time. Then I noticed not many agencies in India knew about fixing this problem, so I decided to start my own to help others avoid the same mess.

2. What inspired you to focus on helping businesses improve their conversion rates?

What inspired me to focus on helping businesses improve their conversion rates was the recognition of a significant gap in the market. After experiencing the challenges firsthand in my own startup, I saw that many businesses were grappling with similar issues but lacked the expertise to address them effectively. This realisation fueled my determination to fill this void and provide practical solutions to enhance conversion rates.

3. In your opinion, what are the most common mistakes businesses make that reduce their conversion rates?

Assuming what customers like without using data, just going with gut feelings.

Stuffing too many heavy media files and plugins that reduce the loading speed.

Poor understanding of target audience and their needs.

4. What role do data analytics and Google Analytics play in your conversion optimization process?

Data analytics, especially tools like Google Analytics, play a vital role in my conversion optimization process. They provide valuable insights into user behavior, traffic sources, and conversion funnels. By analyzing this data, I can identify areas for improvement and develop data-driven strategies to optimize the conversion journey.

5. What strategies or tactics do you find most effective in increasing website conversions?

- Don't bombard users with too much info or requests.
- Use data to guide every decision.
- Keep checkout simple—just one or two steps.
- Earn users' trust with social proof showing you're reliable.

6. What advice would you give to businesses looking to improve their email collection strategies without being intrusive?

When it comes to improving email collection strategies without being intrusive, the key is to offer value to your visitors. Providing incentives such as exclusive discounts or access to valuable content in exchange for email sign-ups can encourage visitors to willingly share their contact information.

7. How do you view the significance of customer surveys in the context of conversion optimization, and how do you use them?

Data analysis is at the heart of conversion rate optimization (CRO), and who better to provide data than the users themselves? By collecting data directly from users, we skip the guesswork and gain real insights straight from the source. It allows us to tailor our strategies to perfectly align with what users want. And when we get it right, that's when we see those conversion rates skyrocket.

8. How do you balance between collecting emails and not overwhelming visitors with too many pop-ups?

We don't hit visitors with pop-ups right away. Instead, we use exit-intent pop-ups and timing-based triggers to engage them at the right moments. And of course, we make sure there's an easy way for users to opt out if they prefer.

9. Could you describe a particularly challenging conversion optimization project you've worked on and the results you achieved?

We were optimising a home decor brand's website. They had a vast array of products, but the website lacked proper organisation and clarity. Users found themselves overwhelmed by the sheer volume of choices, which led to decision paralysis and reduced conversion rates. We simplified the navigation and improved product presentation. This led to lower bounce rates, increased time on site, and higher conversion rates.

10. Finally, what advice would you offer to online stores that are seeking to enhance their conversion rates and overall performance, especially from the perspective of someone who has extensive experience in conversion optimization?

My advice to online stores looking to enhance their conversion rates is to
1. Prioritise user experience
2. Invest in data-driven decision-making, and continuously test and iterate strategies.
3. Focus on optimizing every step of the conversion funnel, from initial engagement to final purchase.
4. Additionally, personalization, social proof, and building trust with customers through transparent communication and excellent customer service can further boost conversions and drive long-term success.

Aayushi Jindal