Looking for the best way to increase sales and conversion rates on your Shopify store? Offer discounts to your email subscribers! This page teaches you how to create and manage email subscriber discounts, and provides tips for promoting your discounts to your subscribers.
Email marketing becomes more important for ecommerce businesses each day.
Based on the DMA report in 2019, you can expect a $42 return for each $1 spent.
Because of this 4 out of 5 marketers said they'd rather give up social media than email marketing. (Litmus, 2020)
These stats are flashy. However, email is not magic. Building your email list is.
You get traffic thanks to the Ads, SEO, and other digital marketing efforts/budgets. So your email marketing ROI relies on your email list building strategies.
Let's say you saw a store in your neighborhood. A new boutique.
When you go to the store, the owner yells to you "10% OFF if you subscribe" before saying hello.
You even don't know products, price, etc. So you tell the owner you don't interested offer.
You tried a few products, and thought maybe come back later this week. You're leaving the store.
And the owner yelling at you again. "Don't go! 20% OFF for you!"
After a few days you just stopped by the same boutique.
The owner yelling you excatly same things again.
Now, ask yourself. Would you buy anything from a store like this?
This is what most ecommerce brands are doing today.
You don't have to disrupt your visitors in order to collect emails.
Growth Suite Shopify App, makes it super easy to collect emails and increase your conversions at the same time.
Now imagine that you;
analyze each visitors behavior,
show them a timer when they are most interested in your products,
give them a discount code,
ask for their email address to get the code.
While doing all of these, you ALSO,
give highest discount for low interested customers,
give lowest discount for high interested customers,
put timer on all pages of your store and update each second,
don't show the timer for the same visitor in the next 30 days.
And doing all of these without dealing with codes, themes, etc. Just installing one app.
Pretty cool, right?
THIS IS HOW 300+ STORE INCREASED THEIR EMAIL COLLECTION CONVERSIONS.
But how? What is wrong with the popups?
When you use popups, your customer know that they can give their email address later and get the code.
Think yourself, if you don't need something urgently, you can put off buying for later.
This is why your customers leaves the store without buying anything.